Waters
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Onsite
Tactic name
required
255 character limit exceeded
Include date and publication, website or product the tactic refers to (255 character limit).
Coded by*
required
Select one
Cheryl Wigmore
Christine Drelinger
Cory Cocomazzi
Dawn Maheu
Eugene Goffredo
Jennie Lemay
Joan Daly
Karen Haas
Natalie Crosier
Patricia Hines
Peter Stead
Sylvie Gondouin
Yoko Takano
Owner
required
Source
required
Online
Offline
Channel
required
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Direct Mail
Email
Online Advertising
Trade Show
Other
Tactic type
required
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Email: CRM House List
Email: One-Time Use List
Email: Third-Party Vendor
Direct Mail (requires a web alias)
Offsite Banner Ad
Other
Print Ad (requires a web alias)
Google (web team only)
Yahoo/Bing (web team only)
GeoDisplay
(same as your CMS settings of local or global)
required
Local
Global
Call to action type
required
What do you want your customer to do?
Branding
Campaign Web Form
Course Registration
Download
Event Registration
Shop
Multiple
Geo emphasis
required
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Americas
Asia Pacific
European Union (includes Africa and Middle East)
Global
Product center
required
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Chemistry
Informatics
LC
MS
Service
Systems
Market
required
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Biopharma
Chemical Materials
Clinical
Environmental
Food Testing
Pharma
Proteomics
Multiple
Program
required
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Chemical Analysis
Clinical
Instruments and Informatics
Life Sciences
Services and Consumables
Other
Focus area
(from Marketing White Book. Contact people below if you need something added)
required
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ACQUITY UPLC H-Class launch
Biopharma Initiative
Not Available or Known
URL
(optional)
* Name not listed? Contact
Eugene Goffredo
or
Cory Cocomazzi
or
Cheryl Wigmore
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